If you run a SaaS or a Micro-SaaS, this is for you. 

We need to talk about 2 never-ending SaaS problems: pricing and pricing.

Problem 1

You might need to charge more, yes. Perhaps you’re leaving money on the table. Perhaps increasing the price leads to: 

But what if it doesn’t turn out to be right?

In fact, what if lowering prices is actually the way to go? 

The correct answer is: there is no universal answer.

You either guesstimate pricing once, or you keep guesstimating it until you get closer to… what might seem the best way.

But is it the best way? We rationalise that it is, but we can’t know for sure. And not everybody gets to this point.

I believe that's a problem worth fixing.

Problem 2

And then there’s this other thing: the internet connects all of us, from all countries: lower-income and higher-income countries.

If you’re from a higher-income country, sure, you’re getting the revenue you need to get out of your customers, so you can make your product better. But you know, deep down inside at least, that you could do just as fine with charging less for those who can’t afford it.

Or maybe it’s the other way around: you’ve built your product for lower incomes, but… surely higher-income countries would pay more (Double? Triple? Who knows?) for the same product. The problem is, you don’t want to give up what you already have — you would bet the company if you would try that.

But you know you might be leaving money on the table either way.

I mean hey: Apple, Spotify, Netflix etc — they all do this. Why? Because sooner or later they’ve discovered they’re leaving money on the table if they don’t do it.

I believe that’s a problem worth fixing as well.

The ideal shape

Your SaaS product exists in today’s shape. In a parallel universe, there is a better shape of your company: that’s if you would have known everything. Alas, we’re human. And I don’t know how we would be able to get you to your perfect shape of your company. 

But I do know how we can help you get to the perfect shape of your pricing page — and I think it is worth doing that, since it’s one of the most impactful pieces of a business. Pricing defines your business. 

That perfect shape of your pricing page exists (somewhere, in a parallel universe), but it’s locked.

Price Unlock does… well you got it now. It unlocks that shape. It solves the two problems I've mentioned before.

I'm building this for my own product(s), as well as a product that will help you increase growth and help you find the best pricing for your SaaS.

I'd love to tell you more about it, as we build it.

And build it for your PriceUnlock as well.

‍

— Ch Daniel, Founder of the CH Group