What you read earlier is one of our core tenets. We don't know exactly why we didn't go for the 3-in-1 approach, because our predisposition against it came naturally.
So we spent some time trying to put our Principles down on paper. We've written 15. If you're reading this specific sentence, it means we haven't lost you. Chances are, we might even think the same.
Why should you care about our Principles? We haven't written them because we want to earn "corporate brownie points". Rather so that you can know what to expect from us, the makers of these tools: if we think the same, you might even know what to expect in the future from us.