Principle One
When we actually learn, we go from simple to complex. If you read something that’s too far ahead of you (and your level of interest. Or willingness to read. And your time), you’ll lose interest.
However, tweets that are 280-characters long are more attractive. Why? They require less commitment. They’re layer 1 or 2 — they give the idea in a nutshell.
Essays? They usually present only one layer.